I just clicked on my first Pandora ad ever. (If you don’t know what Pandora is, it’s great free internet radio that learns what you like. Go check it out: http://www.pandora.com.) Anyway, the only reason I clicked on it was because the product itself was designed well.
Here it is: the smallest microwave in the world, apparently.
Again, for you marketers out there, please understand how good design sells your product. Look at Apple. (I bet the folks who designed this funky microwave did.)
Am I going to buy the iwave cube? No, I’m not in the market for a tiny microwave. But they got my attention, and that is significant.
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