I’m usually open to creative and/or obscure humor. But this is just one big fat failure. I can’t see how they plan to increase sales by sending out references to “muff diving.” In case you don’t know what that is, ask your frat boy buddy. Definitely do not ask your mom.
Maybe Spirit Air knows I’m in their 26-32 male demographic and focus groups have told them 26-32 males looking for deals find muff diving jokes funny. Maybe they’re trying to get negative attention in the media by offending people in order to spread their brand and hope people stumble on over to their website to see how cheap their fares are. Maybe their advertising budget is so small they had to hire your frat boy buddy to write their ads. I don’t know.
In case you’re wondering, MUFF is not a long-lost airport code. It stands for “many unbelievably fantastic fares.” But nobody will figure that out because they’ll ignore the email after reading the subject line.
I raised an eyebrow this morning when I read this, and I wanted to share. Comments appreciated.